YOKA

YOKA.com is a Chinese fashion website that offers services for high income earners who prefer premium brands and a higher quality of life. YOKA.com has become a comprehensive sub-brand of Trends Media Group with 17 magazines published including Cosmopolitan, Esquire, Harper's Bazaar, Bazaar Men's Style, and other custom-made titles such as Audi and Toyota. Following the principle of ""Think Global, Act Local"", Trends has partnered with world famous media groups through copyright cooperation and joint ventures. In 2013, Trends received $15 million in their Series A round of funding led by Baidu, followed by Fidelity Growth Partners, Hearst Corporation, Matrix Partners, and IDG.