YOCAL

Yocal is joining a new wave of Tech Startups called AuthenTech and putting the "why" into "local". Yocal is a co-marketing platform that powers main streets across American one Mom & Pop shop at a time. “Traditionally, we’ve seen that companies build first and then focus on customer acquisition later. But I would say it’s probably more effective the other way around — first showcase value, intention and impact and then move to building,” ~Naimeesha Murthy