TWIRL TV

They've studied all the efforts to blend broadcast television with Internet distribution and social networks. There are many great ideas but most lack a complete understanding of the broadcast TV ecosystem. Twirl TV is getting it right with a viewing paradigm that works for broadcasters, advertisers, and viewers equally and well. The site manages to avoid the pitfalls of social television and focuses on user engagement beyond simplistic recommendations. It allows advertisers to extend their online buys within a well understood and measurable media framework. Where other Internet TV sites have failed to gain traction across their ecosystem, Twirl TV has solved for key issues and is ready to take of