TRUSTCHECKR

TrustCheckr founded in March 2017 by IIM-Lucknow graduate Ramesh and IIM-Calcutta alumnus Praveen Raj, enables businesses to identify fraud, fake or bot profiles using image processing and artificial intelligence.The startup assists companies recognise toxic emails and know more about their customers with the help of more than 15 public application programming interfaces (APIs), including Facebook, Twitter and Foursquare, besides other date-paid and public sources.Its custom algorithm uses the capabilities of AI, image processing and machine learning to come up with a ‘trust score’ on the basis of certain factors of a person’s profile, including age, gender, interests and income range. Business can use this data to target higher average revenue per users (ARPU).