They are changing the way women shop online by redesigning the art of bra shopping, one of the most unpleasant shopping experiences they have personally endured. Instead, they created a proprietary way to fit women online in 2 minutes with no measuring tape. Every woman (you!) then experiences an entirely different and personalized lingerie shop thatโ€™s fun, fashionable and yes, truly intimate. Their founders bring together consumer technology, ecommerce and intimate apparel backgrounds from Microsoft, Vanity Fair Brands, Bain Capital Ventures, BCG and RentTheRunway. They are thrilled to be well-funded by top-tier venture capital firms and angels from both coasts.

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E-Commerce Fashion Retail


San Francisco, California, United States

United States

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[email protected]

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Current Advisors List


Aileen Lee Investor @ True&Co


Pejman Nozad Investor @ True&Co

Current Employees Featured


Jillian Hartman
Jillian Hartman Director, Acquisition Marketing @ True&Co
Director, Acquisition Marketing


Melissa Mar
Melissa Mar Director Of User Experience @ True&Co
Director Of User Experience


Talitha Peters Althouse
Talitha Peters Althouse Creative Director @ True&Co
Creative Director


Sasha Tulchin
Sasha Tulchin Vice President, Brand & Creative @ True&Co
Vice President, Brand & Creative



Aarthi Ramamurthy


Beatrice Pang


Dan Dolgin


Michelle Lam

Investors List


StartX (Stanford-StartX Fund)

StartX (Stanford-StartX Fund) investment in Series A - True&Co


Pear VC

Pear VC investment in Series A - True&Co


Uncork Capital

Uncork Capital investment in Series A - True&Co


Great Oaks Venture Capital

Great Oaks Venture Capital investment in Series A - True&Co



FundersClub investment in Series A - True&Co


Signatures Capital

Signatures Capital investment in Series A - True&Co


VTF Capital

VTF Capital investment in Series A - True&Co


Pejman Nozad

Pejman Nozad investment in Series A - True&Co


Cowboy Ventures

Cowboy Ventures investment in Venture Round - True&Co


Ellen Levy

Ellen Levy investment in Venture Round - True&Co

Official Site Inspections Semrush global rank: 420.28 K Semrush visits lastest month: 129.13 K

  • Host name:
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  • Location: San Francisco United States
  • Latitude: 37.7506
  • Longitude: -122.4121
  • Metro Code: 807
  • Timezone: America/Los_Angeles
  • Postal: 94110

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