SPARK59

We have been building web-based products for more than a decade, and throughout that time have been in search of a better, faster way for building successful products. We’ve tried everything from building products in stealth, building a platform, open sourcing, practicing release-early release-often, embracing “less is more”, and even trying “more is more”. Here’s what we’ve learnt: Most startups fail and can consume years of your life. Listening to customers is key, but you... have to know how. Life is too short to build something nobody wants. Then we ran into early works on Customer Development and Lean Startup pioneered by Steve Blank and Eric Ries. We joined in on the conversation and have been rigorously applying and testing these principles since then. We first shared our learning through a personal blog, which then turned into a book, and subsequently into a series of products aimed at helping other entrepreneurs raise their odds of success.More