SANDTABLE

Sandtable builds virtual populations that simulate human behaviour. Our approach works where where traditional research techniques fall short: where data is messy or incomplete, where there are many inter-dependent influences on behaviour, or where behaviour is affected by social interactions. It’s also useful for modelling ‘what if?’ scenarios, when running experiments in the real world is not a realistic option. We create our populations using an approach called agent based modelli... ng (ABM). ABM amplifies existing research and insight activity by combining multiple data sources into one dynamic picture of what is going on. ABM is being used by increasing numbers of organisations across a range of fields, from economics to healthcare to consumer marketing, to understand and influence human behaviour.More