ROGER

Founded by Ricardo Vice Santos and Andreas Blixt, two former Spotify engineers, after Ricardo ran into a pole on the streets of New York while walking and texting with a friend in Sweden. Ricardo got frustrated as he simply wanted to talk, and walk. Blixt and Ricardo felt that there should be a simpler, more personal way to communicate with their closest ones than to text message; a product that would empower conversations with more emotion and context, that would be easily understood and that would be adopted by anyone with a smartphone. Roger currently has five employees from Sweden, Portugal, France, India and Singapore, and is based in New York City.