RAKUTEN TRAVEL

Since our foundation in 1997, Rakuten Group has engaged in various businesses and services. With the mission of "empowering people and society" through the Internet, our goal is to become the No.1 Internet services company in the world. Here are some key milestones in the history of Rakuten Group so far. In an era where everyone seemed to be telling us that people will never buy things on the Internet, "Rakuten Ichiba" launched with only 6 employees and 13 merchants.