QUERYCLICK

QueryClick uses unique technology to maximise return on investment across brands’ multi-channel marketing campaigns, addressing the fears of the 50% of brands that don’t have a functioning attribution model to justify their investments and the 93% of brands that believe up to one-fifth of their ads are viewed by robots. Every channel, strategy and action may be optimised by QueryClick’s unique attribution forecasting technology, which uses machine-learning and historical data to simulate ... billions of future outcomes. This enables QueryClick consultants to proactively identify adjustments to its clients’ strategies across marketing channels in near-real-time, maximising investment performance beyond the capabilities of its competitors. Additional unique technologies enable proprietary optimisation techniques that underpin QueryClick’s services, including paid and organic search, programmatic display, conversion rate optimisation, social campaigns, content and insights. Clients include New Look, EE, BT Group and Tesco.More