PRIORITY BICYCLES

The purpose of Priority Bicycles is to make cycling more simple. Researching, purchasing, and even riding can be a hassle, between the routine maintenance, flat tires, broken chains, and uncomfortable seats. But it doesn’t have to be. We reassessed every element of the bicycle from the ground up in order to make riding more simple and more enjoyable. In an era where endless customization and gadgets are prevalent, we put our energy not toward adding to the bicycle, but taking away what we believed to be unnecessary. We focused on research, development, and engineering, not marketing campaigns and color customization. The results are bicycles that are easy to buy, easy to assemble, easy to ride, and easy to maintain; we want you to enjoy your rides, not worry about them.