PRIMO JAPAN

Since our establishment in 1999, Primo Japan has sold bridal rings under the management philosophy of turning “Primo” dreams into “Primo” happiness. Behind this philosophy is our desire to create wedding rings for couples to carry with them forever as reminders of the happiest moment of their lives. To achieve this even as the values of our customers grow increasingly diverse, it is important we create an organization in which every employee thinks and acts first for the customer. In turn, building such an organization depends heavily on how we hire and train our employees. We believe that new employees are like diamonds in the rough, who we then polish through training so that they can focus on helping our customers achieve their own happiness.