PRETTY IN MY POCKET (PRIMP)

Pretty in my Pocket (PRIMP) is an innovative mobile beauty shopping app. Pretty in My Pocket makes shopping for beauty products fun again! With honest reviews you can trust, this pocket pal guides you through the overwhelming array of products in the beauty aisle. With thousands of reviews that critique products across the spectrum, from local pharmacy offerings to those available at high-end department store counters, we prepare you with the tools needed to make a purchase decision. Don'... t let your inability to try on a product in the drugstore stop you from making a potentially smart purchase. With a quick scan of the barcode, you can get professional advice about what the product promises and what it actually delivers. Follow our beauty bloggers, Makeup Mavens and Power Primpers for expert beauty advice. Even follow your friends to check out the products they love in order to inspire your own beauty buying. Find and share comparable products with our alternative product finder. Stay in the know by referencing what's trending on our Featured content tab. Want the quickest way to find the most popular product? Browse our All-Time section to find categorized lists of the highest rated and most bagged beauty products. “Looks” is a collection of beauty images that are tagged with products and provide “how-to’s” so users can get inspired and re-create the look. Upload your own photos to be a part of the ultimate cosmetic visual bliss. Be pretty and powerful with smarter and savvier purchases that are right for you and your beauty needs.More