FORMALYTICS

Our goal is to enable sporting fans around the world to better engage with their favourite activities. We do this by bringing augmented reality, artificial intelligence and computer vision direct to your phone. We use innovative technology to improve the experience of physical activity and allow engagement with the global fan community. - Want to improve your skills? - Compete with like-minded fans (or even the pros!) at your favourite sports? - Showcase your best moments on social media for th... e world to see? Yes to all this? -- Us too! Formalytics was founded in 2016 by Andrew Hall (a venture partner and director of the Founder Institute), David Budden (a former MIT postdoc and AI researcher at DeepMind) and Holly Ade-Simpson (a software engineer formerly of Google). Formalytics first product, myKicks, targets the football (soccer) market. The app launched in June 2018 and quickly climbed to the #1 most downloaded sporting app on the UK iOS App Store. myKicks has been featured by online football celebrities Miniminter and ChrisMD, and to-date nearly half-a-million kicks have been recorded on the app by football fans worldwide.