MEASURECHINA

We are developing AI powered software for China marketing. We try to solve challenges in understanding 1.3B Chinese consumers within seconds for the international brand marketer. There are few challenges that brands face when entering China market; which is understanding of Chinese consumer. This is because China market is too broad, too many different social, e-commerce and forum channels with scattered data. It is very hard for a brand to gather every user’s voice in online, moreover, it... is impossible to view how competitors are doing.   We proceed complete observation by gathering every single data from social, e-Commerce purchase, consumer reviews, forums and other publicly opened sources. Then analyze those data through deep learning algorithm. Thus, we could find consumers sentiment of specific brands. Not only finding brand perception as a whole, from segmented aspects brands are now possible to understand details on consumer perception towards to certain topics such as design, brand loyalty and much more. It is possible to apply into different field such as in product development, social marketing, evaluate model or ambassador, and in risk-managements by utilizing deep learning algorithms. Our clients are now possible to read the overall trend in different industries within seconds with our AI powered software in the cloud without in need of having any background data, and having a data-scientists.