MASS RELEVANCE

Mass Relevance develops and offers cloud-based software for media and entertainment sectors. Its software enables social media content aggregation, filtration, and integration. The company's clientele includes [CISCO](http://www.crunchbase.com/organization/cisco), GolfDigest, [MSNBC](http://www.crunchbase.com/organization/msnbc), NBC Sports, and Pepsi. It was formerly known as TweetRiver and changed its name to Mass Relevance Inc. in December, 2010. The company was founded in 2009 and is based in Austin, Texas. In April 2014, Mass Relevance merged with Spredfast, forming a comprehensive social marketing company.