LUNAR CAPITAL

Lunar is a Shanghai-based private equity investment manager in buyouts of middle-market consumer businesses in China. Lunar invests where the power of the Chinese consumer is driving explosive growth in demand for higher quality, mass-market premium products, and services. Lunar builds platforms through buyouts, bolt-on acquisitions, and adding innovative expertise to create the brands, services, and experiences that Chinese customers want. Lunar has completed more than 20 buyouts, leveraging ... its unique industry expertise to build businesses from an early stage to market leadership. Lunar was one of the earliest proponents in China of an entrepreneurial, control-oriented, operationally-intensive approach. Lunar companies include Little Star, one of China’s most successful baby- and kids-related businesses, which controls China’s largest online and offline babywear brand. Lunar has also built Castle Snacks into a group comprising leading snack food brands and a growing e-commerce sales operation. Previous Lunar companies included Linktone, a group of early leaders in mobile value-added services, commerce, and payments. More