LOCATION BASED MARKETING ASSOCIATION

Location Based Marketing Association is an international group that focuses on fostering research, education, and collaborative innovation at the intersection of people, places, and media. It aims to educate, share better practices, establish guidelines for growth, and to promote the services of member companies to brands and other content-related providers. Location Based Marketing Association’s members include retailers, agencies, advertisers, media buyers, software and services providers, and wireless companies. It was founded by Asif Khan.