LOCAL MEASURE

Local Measure is a targeted location-based customer intelligence platform that helps tourism and hospitality brands drive their customer experience strategy. Customers are fragmented across loyalty programs; loyalty is no longer an affinity with a brand but a result of the experience businesses create with their customers from the moment a guest walks through their door until the moment they leave. With e-commerce and web aggregators, brands are being dis-intermediated from their own customers, reducing margin on sales and losing direct relationship. Local Measure gives control back to businesses by giving them visibility over the customer profiles, social media posts and real-time feedback from their local outlets.