LETMEGO

LetMeGo is an online lodging marketplace based on the "reverse auction" model. Travelers enter information about their upcoming travel itineraries, and then may choose (or allow the system automatically to choose) lodgings in which they are interested. Those lodgings then have the opportunity to bid on the traveler's business. LetMeGo allows for limited transparency—invited lodgings can see what other lodgings are bidding for the same itinerary, but bids are otherwise opaque for travelers and lodgings that are not participating in any given bidding process