LA MIU

LA MIU (兰缪) is a B2C e-commerce site offering branded underwear for women. It was launched by Youpin Life (Beijing) Science and Technology Co., Ltd, which is a wholly-owned subsidiary of Unlimited Brands Ltd., an operating agency of international fashion brands, in China, which takes charge of the multi-channel marketing of several brands in China including LA MIU. In July 2008, LA MIU launched its direct sale website, and in the middle of 2009 it received the venture capital investment of 5 million US dollars in total. With Japan's leading fashion design and fast updating speed which has surpassed many first-tier underwear brands in China, LA MIU has become the representative brand of fashionable underwear.