KELLER FAY GROUP

Keller Fay Group is a full-service marketing research and consulting company dedicated to word-of-mouth marketing. It conducts ongoing research with consumers about their word-of-mouth conversations regarding products, services, and brands. The company is primarily focused on research-based strategy development and approaches for testing, evaluating, tracking, and enhancing word-of-mouth marketing offline and online. It offers TalkTrack, a system that monitors various marketing-relevant conversations occurring in face-to-face, telephone, and internet formats. Keller Fay Group was founded in 2005 and is based in New Brunswick, New Jersey.