KEEBLER FOODS

Keebler is the second largest cookie and cracker manufacturer in the United States with annual net sales of $2.0 billion and a 24.2% share of the U.S. cookie and cracker market. Keebler markets a majority of its products under well-recognized brands such as Keebler, Cheez-It and Carr's. In the United States, Keebler is the number two manufacturer of branded cookies and crackers, the number one manufacturer of private label cookies and the number one manufacturer of cookies and crackers for the foodservice market.