ITS KOOL

ITS KOOL, LLC develops, manufactures, and markets personal cooling systems. It offers COOLFX, a micro-electronic head cooler for adaptation within various helmet configurations, as well as function as a stand-alone cooling headband. The company’s product reduces heart rate and lowers body core temperature during exercise; and stimulates the brain to alleviate symptoms of faintness and lightheadedness thereby maintaining mental and physical performance levels. It serves athletic, industrial, military, and medical markets. The company was founded in 2002 and is based in Boulder, Colorado.