IPSOS RETAIL PERFORMANCE

Having pioneered the principal tecIt all started in 1989 when as SPSL, they discovered the need for people counters in retail. Then store managers did not have access to any footfall data, relying on guesswork and hunches they couldn’t tell suppliers how a new product redesign was selling or what their conversion rates were. The solution was born out of missile guidance technology and they developed the first ever infrared customer counting system.hnology for footfall counting since 1989, Ipsos Retail Performance has continued to be at the forefront of retail consultancy.