HYPHAMETRICS

HyphaMetrics is a data-as-a-service company producing an all-encompassing view of what the world is watching. We restore accuracy in today’s media ecosystem by providing the precise measurement of an individual’s exact moment of exposure to any content, ad, brand, or product placement, enabling the most granular understanding of who is exposed to what, when, and how. We enable marketers to execute with confidence and introduce efficiencies with our proprietary Centric Origin Data, the only TV omnichannel cross-device data stream enabling the unification of TV and Digital media with one reporting metric.