GONDOLA

Gondola is the first game analytics tool specifically focused on the interplay between gameplay, virtual pricing, and real-life monetization. Freemium games are driven by virtual economies. Players earn “money”, purchase virtual goods, and (hopefully) buy IAPs for actual dollars. Aside from monetization, virtual economies are also essential for motivating players to play. Gondola shows game developers the earning and spending behavior of their players. It also displays trends and suggests ways to improve fun and revenue.