GLASSNETIC

Glassnetic, they believe there is a formidable amount of friction in the earliest stages of discovery and initial awareness between marketers and the digital marketing vendors that are trying to sell to them. The cost of this friction today is that, given the amount of time that decision makers and influencers are able to reasonably devote to this discovery, marketers are not able to be as aware of and knowledgeable about the potential vendor categories and companies that are relevant to them. On the other side of the coin, vendors spend an overwhelming amount of their time and resources on prospecting. So much so that vendor competition is often fought, won and lost more on the prospecting battlefield than on anything else.