GIFTSTARTER

Headquartered in Seattle, Washington, GiftStarter is an online platform that enables users to divide their ideal gifts into virtual ‘tiles’, thereby allowing their friends and family to contribute towards its purchase by buying as much or as little tiles as they want. Users have to go on the GiftStarter catalog to select what they want, start a campaign with a story, and share this on social media such as Facebook and Twitter. Once the item is fully funded, the company sends it to the user along with a handmade card featuring a message from each gifter. GiftStarter was launched in 2014.