FORMA BRANDS
FORMA is an incubator, accelerator, and curator of next-generation beauty brands launching as a multi-category platform. The company celebrates, supports, and seeks those changing the world through creative expression. Each brand in its portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, Forma partners with inspiring founders to provide the resources, processes, and know-how to amplify their stories.
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Current Advisors List
Cathy Beaudoin Board Director @ FORMA Brands Board_member
Current Employees Featured
Simon Cowell
Simon Cowell President @ FORMA Brands President
Brendan Kelly
Brendan Kelly CFO @ FORMA Brands CFO
Erika Savage
Erika Savage SVP, Partnership Development @ FORMA Brands SVP, Partnership Development
Eric Boyce
Eric Boyce SVP Strategy + Digital @ FORMA Brands SVP Strategy + Digital 2020-08-01
Eric Hohl
Eric Hohl Chairman & CEO @ FORMA Brands Chairman & CEO 2022-03-01
John Cavellini
John Cavellini Financial Planning and Analysis Manager @ FORMA Brands Financial Planning and Analysis Manager 2020-03-01
Matthew Lloyd
Matthew Lloyd CFO & COO @ FORMA Brands CFO & COO 2020-12-01
Acquisitions List
Date | Company | Article | Price |
---|---|---|---|
2020-10-25 | Lipstick Queen | Lipstick Queen acquired by FORMA Brands | N/A |
2020-08-21 | Playa | Playa acquired by FORMA Brands | N/A |
Investors List
Sofina
Sofina investment in Private Equity Round - FORMA Brands
General Atlantic
General Atlantic investment in Private Equity Round - FORMA Brands
Key Employee Changes
Date | New article |
---|---|
2022-03-07 | FORMA Brands Names Eric Hohl Chairman and Chief Executive Officer |