FORMA BRANDS
FORMA is an incubator, accelerator, and curator of next-generation beauty brands launching as a multi-category platform. The company celebrates, supports, and seeks those changing the world through creative expression. Each brand in its portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, Forma partners with inspiring founders to provide the resources, processes, and know-how to amplify their stories.
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Current Advisors List
Board_member
Current Employees Featured
Simon Cowell President @ FORMA Brands
President
Brendan Kelly CFO @ FORMA Brands
CFO
Erika Savage SVP, Partnership Development @ FORMA Brands
SVP, Partnership Development
Eric Boyce SVP Strategy + Digital @ FORMA Brands
SVP Strategy + Digital
2020-08-01
Eric Hohl Chairman & CEO @ FORMA Brands
Chairman & CEO
2022-03-01
John Cavellini Financial Planning and Analysis Manager @ FORMA Brands
Financial Planning and Analysis Manager
2020-03-01
Matthew Lloyd CFO & COO @ FORMA Brands
CFO & COO
2020-12-01
Acquisitions List
| Date | Company | Article | Price |
|---|---|---|---|
| 2020-10-25 | Lipstick Queen | Lipstick Queen acquired by FORMA Brands | N/A |
| 2020-08-21 | Playa | Playa acquired by FORMA Brands | N/A |
Investors List
Sofina
Sofina investment in Private Equity Round - FORMA Brands
General Atlantic
General Atlantic investment in Private Equity Round - FORMA Brands
Key Employee Changes
| Date | New article |
|---|---|
| 2022-03-07 | FORMA Brands Names Eric Hohl Chairman and Chief Executive Officer |