FISHER OUTDOOR LEISURE

Fisher Outdoor Leisure is one of the UKs’ largest and most dynamic cycling distributors. Having started life as a small, London based general wholesaler back in 1934 the business grew through three generations of the Fisher family until it ceased to be a family run business following a private equity backed management buyout in 2006. In 2016 the brand was acquired by Zyro, another specialist bicycle accessories distributor. The merger is now enabling the two businesses to develop their distribution capabilities, bringing benefits for both their growing portfolio of brand partners, and their loyal customer base.