ELFIE

Hypertension (e.g. high blood pressure) is the #1 cause of death every year (10 million persons) and affects as of today 31% of adults. It is incurable and thus became the largest and growing pandemic of our society, costing between $1 to 2 trillion dollars each year in drugs and treatment. The good news is that hypertension can be treated. The bad news is that its victims cannot feel the symptoms until it's too late. The patients lack the awareness and short-term incentives to tackle it prope... rly. Elfie is a mobile health application that simplifies and incentivizes the patient journey, from discovery to treatment. We do so thanks to gamification and cash rewards, drug discounts and simplified refills, BP monitoring and doctor connection, and families and coaching support. With Elfie, it pays to get better.More