DANADS

DanAds is a white label self-serve Ad-desk for a publishers small and medium advertisers. The Ad-desk plugs straight into a publishers own ad server, CRM, and payment systems. When the company partners with a publisher, it inputs the branding, advertising inventory, and pricing structure, to create a live self-service Ad-desk within only a few weeks. The company's main client base consists of global enterprise publishers and brands, with customers such as Bloomberg Media, Tripadvisor, Hearst, Expedia Group, Klarna, Freestar, and Philips. DanAds was founded in 2013, based on the belief that transparency between advertisers and publishers is necessary to increase engagement, revenue, and future scalability.