CREATIVITY SOFTWARE

Creativity Software provides location-based services (LBS) for mobile units. It offers LBS applications for mobile and Internet technologies, which include TransportWise, a vehicle tracking and fleet management platform for service providers and mobile operators to offer software as a service for their enterprise, and small and medium-sized enterprises customers; FamilyWise, a family finder solution that tracks the mobile phones of the people it locates using the infrastructure of the mobile ope... rator and enables users to locate friends or family members; and TravelWise, a travel content mobilization platform that delivers city guide information to customers, and allows users to search the rough guides content database and get information on travel spots in Europe. The company also provides WorkforceWise, a lone worker protection and field staff management solution that enables companies to know where their employees are or where they have been, as a protection enhancement system for lone workers or keeping track of their business travel; BuddyWise, a friend finder and social networking solution, which allows end user customers to share their location with friends, find where their friends are and/or get alerts when friends are nearby; and AdvertWise, a location-based mobile advertising solution for mobile operators offering a hosted mobile marketing service to enterprise customers. In addition, it offers LBS development, application hosting and management, technology transfer, and consultancy services. The company serves mobile network operators, service providers, enterprises, and mobile device manufacturers. Creativity Software Ltd. was founded in 2001 and is based in Kingston-upon-Thames, the United Kingdom.