CODECHECK

CodeCheck empowers millions of consumers to make better purchasing decisions and manufacturers to be ready for the consumer of tomorrow, today. The CodeCheck app allows its users to scan the barcode of almost every food and cosmetic product in Germany and the USA and to understand if it suits their needs. The app provides a personalized rating based on the users personal profile and the latest scientific research. By addressing two global consumer mega trends, CodeCheck managed to grow its audie... nce to more than 3 million engaged users. 1st Conscious consumption, a segment estimated at +2Bn consumers globally, and 2nd the claim for transparency and the increasing demand for transparency about product ingredients, sourcing and ethical standards. Oeeda by CodeCheck, the next generation market research solution, is a natural step towards helping manufacturers to deepen understanding of the consumer of tomorrow for innovation success.More