CARDBACK

Cardback is a payment recommendation platform that enables credit, debit, and prepaid card holders and mobile wallet users to see all offers and rewards on their cards without sharing any sensitive information. The platform identifies the suitable card or wallet for a payment, based on several factors, including card and wallet features, ongoing offers, cashbacks, discounts, surcharge waivers, earning, redemption and conversion of reward points using cards, and their fee structure. Cardback offers personalized recommendations and also quantifies the exact savings on each card and wallet along with a detailed explanation for the savings. It was launched in 2013 by Nidhi Gurnani and Nikhil Wason. The platform is operated from New Delhi, India.