CALIBER

Traditional methods of brand & reputation monitoring have limited validity, since they only follow people who are vocal online – or use traditional market research which is costly and infrequent. Our approach is different: we focus on people, not media. And not just those who are loud, but those who actually matter. Our analytics platform uses online surveys to provide easy-to-use real-time perception metrics that are representative and actionable. Our specialists work with clients to translate insights into strategies, decisions and actions. As a result, Corporate Communications and Marketing departments can plan activities better, measure their effectiveness, report KPIs and manage risks.