BRIGHT ASPECTS, INC

Bright Aspects, Inc. offers consulting services to help businesses execute on demand generation strategies to top-line growth using Marketo. We are technologists that are passionate about Marketing Automation like Marketo, related technologies and how to leverage these towards generating significant business impact. Bright Aspects team members are Marketo Certified and specialize in helping you fully optimize your Marketo platform, also bringing to the table deep expertise in designing and ex... ecuting on marketing programs that generate measurable revenue growth. Our founder Rajesh Talele is a multiple time Marketo Champion who frequently writes about solving tough business cases in Marketo framework. In most cases, to truly maximize Marketo’s impact of revenue involves multi-disciplinary expertise. Not just demand gen strategist or just a Marketo technician and so on. We bring an all in one resource (Marketo Expert + Demand Gen Strategist + API programmer + Integrations Expert) for your project. So, nothing gets lost in translation. Do you have questions like, • We have 100s of programs and templates. But no one seems to know which one to use. What shall we do? • We have 100s of fields in lead database. Sometimes with redundant names, but we are not confident about data to effectively segment. How to solve this? • We have different business units / regions. Shall we use Marketo Segmentation or Workspaces / Partitions? • Sometimes it takes much longer than expected for leads to sync with SFDC. What can we do about it? What are the fields we are syncing? No one seems t to know? • We want to create business processes that integrate Marketo flows with our App or third party service. How shall we do it? SOAP API? Rest API? Munchkin API? Forms 2.0 API? Web hook? or HTTP post via AJAX? • Why so many of my leads in my database are unengaged? • Is it because there is no strategic programming? • Is it due to incorrect munchkin implementation? • A business process that bypasses Marketo munchkin tracking?More