BLUE BUFFALO

Blue Buffalo Pet Products, Inc. (BBPP) is a holding company. The Company operates as a pet food company. The Company, through its subsidiaries, develops, produces, markets and sells pet food under product lines, including BLUE Life Protection Formula, BLUE Wilderness, BLUE Basics, BLUE Freedom and BLUE Natural Veterinary Diet lines. Blue Buffalo, which sells products like “antioxidant-rich” dog nutrition and cat food under brands such as Blue Life Protection Formula, Blue Wilderness and Blue Basics.