BETTER JUICE

Better Juice was founded in 2017 by a team of prestigious food industry professionals: a biochemist and microbiology academician with extensive experience in product development. The company is supported by The Kitchen FoodTech Hub – Strauss Group’s incubator, whose goal is to nourish promising food-tech ventures that can disrupt the global food system – making it more productive, more affordable, more sustainable and healthier. ​ Better Juice gives consumers what they are looking for: simple ways to reduce sugar in their diets. Popular juices such as orange and apple juice have 6 teaspoons (25 grams) of sugar per 1-cup serving (250 ml). Grape juice has up to 14 teaspoons. The Better Juice solution lets industrial juice producers lower or eliminate sugar in one simple step.