BB1

BB1 uses data analytics to track behavior and footfall in physical stores. By monitoring footfall, BB1 helps businesses predict when more staff are needed, whether displays are drawing in customers or increasing purchases, and make adaptations based on collected data. BB1 uses freely anonymous mobile phone data generated from phones with location services turned on to monitor when someone comes into a store, allowing retailers to measure a store’s occupancy without expensive hardware. Data in the BB1 system can tell a retailer how many people have walked by a store, how many lingered, how many entered a shop and how this might compare to other stores on the high street.