BANKSMARTS SOLUTIONS

BankSmarts helps marketers reach the right customers for their products and services by creating 360-degree customer maps, including customer preferences, purchase propensity, and responsiveness to promotions and offers, based on their profile and past purchases. The Solutions help design promotions optimally, then track effectiveness of promotions in real time, taking corrective action if necessary. The technology platforms incorporate proprietary Intellectual Property, work on streaming big data, and leverage predictive analytics and machine learning.