SIMPLE

Simple is a web and mobile application that unifies various accounts into one accessible bank card. Rather than making money from different fees, Simple plans to split the net interest margin with its partner banks (the difference between the rate they lend at and the rate they pay to depositors), thus eliminating the incentive to push more confusing products at consumers. Simple has more than 100,000 customers, processed $1.7 billion in annual transactions last year, and experienced 330% customer growth. Simple was launched by Alex Payne, Shamir Karkal, and Josh Reich in January 2009 and is based in Portland, Oregon.