140 PROOF

140-proof-logo

140 Proof is the only targeting solution on mobile apps to use individuals' social activity to understand interests and select ads based on what the person on the other end of the ad server cares about. 140 Proof reaches over 66 million social users with its patented Blended Interest Graph. 140 Proof's Relevance API provides primary revenue streams for premium apps. The company was founded in 2010 by Jon Elvekrog and John Manoogian III, with Vanessa Naylon, Ryan Matsumura, and Andy Scott. The... original idea for 140 Proof sprang from the 2009 social analytics platform Plus One which targeted specific interests in the public social stream. 140 Proof brand ads are 140 character messages (and 140 second videos), targeted based on blended interest data from across multiple social platforms to specific interest-based "personas". Unlike ads within Facebook, Twitter or other social platforms, 140 Proof technology can see activity from many of the social networks the user engages with to understand them more fully. In the most recent quarter, the company reached more than 66 million unique individuals.

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140 PROOF

Social Links:

Industry:
Advertising Analytics Big Data

Founded:
2009-04-01

Address:
San Francisco, California, United States

Country:
United States

Website Url:
http://www.140proof.com

Total Employee:
11+

Status:
Active

Contact:
(415)758-0769

Email Addresses:
[email protected]

Total Funding:
5.5 M USD

Technology used in webpage:
Euro Amazon IPv6 Amazon Route 53 Amazon S3 CDN Amazon SSL Amazon CloudFront Fastly Hosted Fastly Load Balancer Angular


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Current Advisors List

john-malloy_image

John Malloy Board of Directors @ 140 Proof
Board_member

ronald-conway_image

Ronald Conway Member of the Board of Advisory @ 140 Proof
Advisor

andy-scott_image

Andy Scott Chief Revenue Officer @ 140 Proof
Board_member
2010-01-01

chad-stoller_image

Chad Stoller Advisor @ 140 Proof
Advisor
2009-07-01

andy-smith_image

Andy Smith Advisor @ 140 Proof
Advisor
2009-01-01

Current Employees Featured

ali-hamidi_image

Ali Hamidi
Ali Hamidi Software Engineer @ 140 Proof
Software Engineer

marcelo-silveira_image

Marcelo Silveira
Marcelo Silveira Senior Software Engineer @ 140 Proof
Senior Software Engineer

Founder


erik-berlin_image

Erik Berlin

john-manoogian-iii_image

John Manoogian III

jon-elvekrog_image

Jon Elvekrog

Investors List

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Founders Fund

Founders Fund investment in Series B - 140 Proof

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SV Angel

SV Angel investment in Series B - 140 Proof

bluerun-ventures_image

BlueRun Ventures

BlueRun Ventures investment in Series B - 140 Proof

quixotic-ventures_image

Quixotic Ventures

Quixotic Ventures investment in Series B - 140 Proof

founders-fund_image

Founders Fund

Founders Fund investment in Series A - 140 Proof

bluerun-ventures_image

BlueRun Ventures

BlueRun Ventures investment in Series A - 140 Proof

Newest Events participated

digiday-retail-summit_event_image Participated in Digiday Retail Summit on 2015-01-26 as sponsor

Official Site Inspections

http://www.140proof.com

  • Host name: ec2-34-213-106-51.us-west-2.compute.amazonaws.com
  • IP address: 34.213.106.51
  • Location: Boardman United States
  • Latitude: 45.8491
  • Longitude: -119.7143
  • Metro Code: 810
  • Timezone: America/Los_Angeles
  • Postal: 97818

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