YEBAB

Murshed Mohammad Ahmad cofounded Yebab.com in 2008 with his sister Mareyah Mohammad Ahmad. Yebab started in the UAE and soon expanded to Saudi and Egypt and is now the Biggest Online Wedding Directory in the region, featuring products and services from over 4,000 stores. With the fast growing traffic of around half a million monthly visits and millions of page views, it serves a real and complex cultural need. Arabic weddings are elaborate and multifaceted events that happen over many days and need to be orchestrated and choreographed to jell. Yebab enables brides’ self-plan weddings; Yebab is a tool box that helps manage budgets, time, and effort spent on weddings. 
Murshed Mohmmad Ahmad spoke with Dubai SME’s executive director, Manoj Nakra.