WEIDIAN

Weidian operates as a Chinese e-commerce platform. Developed by Beijing Pocket Fashion Technology Co., Ltd., the micro store is a social relationship-based e-commerce platform dedicated to helping people with dreams to become more entrepreneurial. It is also committed to providing consumers with a useful, fun and attitude-oriented shopping platform. The company was established on May 19, 2011, and its office is located in Beijing, Hangzhou and Wuhan. The company has nearly 1,000 employees, including more than 600 employees in the Beijing office. The micro store, which went live on January 1, 2014, has attracted 72 million merchants to settle in, and is adding two stores per second on average.