WAYTATION

In the online world, analyzing customer interests is already the key to sustainable success. Wouldn’t it be great to have a similar customer understanding in the offline world? Waytation is the first solution for analyzing customer journeys and understanding human interests in offline environments. We provide real-time information and unlock a so far not used potential for congresses, exhibitions and festivals. Imagine an exhibition like CeBIT, one of 966 exhibitions in Germany and Austria ... each year, with hundreds of exhibitors and thousands of attendees. These events aim to transfer information and connect people. By tracking the movements and actions of every single attendee, which was not possible so far, Waytation provides an unique understanding about their interests and is therefore able to deduce customer needs. Waytation turns every attendee’s movements into business intelligence analytics and offers organizers and exhibitors a tool to measure and increase return-on-investment. It enables so far unused real-time optimizations, innovates exhibitors’ lead-generation, supports selling products or services more efficiently and serves attendees with an overall new experience. 100% coverage without the need of a smartphone app or any customer interaction at all, is what makes us unique and a pioneer. Together with a strong partner in the B2B industry we want to bring the technology to the next level and execute this venture worldwide.More