VANILYA CLUB

Vanilya Club is a monthly subscription service that delivers beauty product samples to users on a monthly basis. The site offers relevant editorial content and a e-commerce site. Vanilya Club that operates in Turkey, is much like Birchbox in US and GlossyBox in Europe. Vanilya Club is the first to run in Turkey by sending the first 550 beauty boxes to members on 31th of October, 2011. Vanilya Club has been mentioned in TIME Magazine on 27th of February. (See http://www.vanilyaclub.com/images/... thumbs/0000826.jpeg) With 35TL monthly membership fee, Vanilya Club is targeting high-end cosmetic consumers. Chantecaille, Roberto Cavalli, Essie, Alessandro, Dianne Brill, Marc Jacobs, Lierac, Nuxe, Priori, Bond No:9, Africology and L'Occitane are among the high-end brands we have already worked with. By having distributed more than 20,000 deluxe samples, Vanilya Club is the leading beauty subscription model in Turkey. Vanilya Club has launched its online shop (demo) in Q1 2013 and started to sell full size products. After building an excellent infrastructure, in Q4 2014, e-commerce became the primary focus.More