UNFACE.ME

Unface.me is a Russian startup that has created a new social network. Unface.me is inspired by the Gossip Girl TV series which lets users create an alter ego to — let’s face it — troll their friends, or even post even worst types of gossip entirely anonymously. The site connects with Facebook and Russian social network VKontakte so it can pull in users’ genuine friend networks, then furnishes them with a series of tools to poke fun, dish salacious gossip or vote on who of their friends is coolest and therefore who is not. Unface.me’s founders are three computer science graduates from Moscow State University, with respective specialisms in marketing, business development and web development.